How much does a Logo cost? Logo Design Pricing Demystified

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Planning your logo budget

Every logo is different, which makes it impossible to give a flat price for any particular site. These being the case, all graphic designers use different methods to determine the cost for a logo. We will describe some of the most common methods for logo pricing below.

There are four common types of logo pricing used in the industry today.

• Hourly Rate
• Fixed Price
• Package Rates

Charging Hourly

A very common way for graphic designers to charge is by the hour. Depending on the experience, location, and many other factors, the hourly rate can be anywhere from $8.00 (outsourced overseas) to $500.00 per hour (For a high-level consultant)! This is a huge difference but I have seen both and just about everything in between.

The important thing is to make sure the logo designer is worth the rate they charge. Always check with the designers past clients and remember - you really do "get what you pay for".

Flat Fee Pricing

Many graphic design firms will give you a set price to complete your project. Make sure you have a thorough and complete requirements list before you begin the project. Make sure you get it in writing so you both have clear expectations.

Package Rates

Many graphic design firms will have pre-made packages that are usually cheaper than a complete custom design logo. The drawback with packages is that they are probably going to try and fit your business into a pre-made logo that might not have all the bells and whistles a custom logo has. Most designers will have a flat package rate then allow you to request customization at an additional charge.

Comparing Bids and Proposals

If you are planning a logo project, you can post your project on DesignQuote and get up to eight free bids from developers in your local area, the entire US or worldwide! DesignQuote is the world�s largest creative marketplace and has over 44,000 designers registered globally. They have helped more than 4000 people find the right designer. Just post the details of your RFP (Request for Propsal) and then choose the designers you want to receive bids from.

Deciding on a vendor

There has been a huge trend in corporate America to outsource IT and logo development work overseas because of the drastically lower rates that people will work for in countries like India, South America and eastern Europe. Large companies have built offices in these locations to enjoy the low cost of the local labor pool, this can help their bottom line. The big difference between a large company using a overseas workforce and small company or individual is that the large companies usually have management in place to keep things running smooth.

If you are thinking about outsourcing, you should read this article: Should I outsource my logo project?